Our new TV commercial showcasing Johnnie Walker Blue Label, True Rarity, breaks this month across Asia-Pacific.

Diageo asked us to come up with an idea that communicated Blue Label’s exquisite rarity: only 1 in 10,000 casks are hand-selected for its creation. We used a white tiger stalking the futuristic streets of Shanghai to represent the majesty, grace and rarity of the premium blended whisky.

The ad, shot on location in Shanghai and London, was directed by Zoe Cassavetes, who is well known for her work for fashion houses and luxury brands.

This campaign follows our work for Johnnie Walker Gold Label Reserve.

‘It’s a Wonderful Life’ lovingly redesigned and repackaged by LOVE

Of course it’s traditional for agencies to send their clients something a bit daft and disposable come Christmas.

But, never being ones to run with the rest of the reindeer, this year LOVE decided to buck the trend and send something timeless and meaningful instead…

So it gave us great pleasure to redesign and represent a limited LOVE edition of Frank Capra’s masterpiece – complete with an assembly of fascinating notes & queries and a highly collectible poster.

For too long whisky has been the preserve of well meaning, bearded scottish chaps in their late 50′s. Not anymore. Caitlin models Johnnie Walker Black Label.

Photographed by Tom van Schelven.

Here’s an ad we did for our friends at Umbro and their new Neo ball.

Since Neo is the official ball of the FA Cup we wanted to allude to the variety of things that make the FA Cup so great, from giant killings to big upsets and bad word inducing half-clearances.

The Neo ball flies straight and true, as shown in this amazing product demo starring Martin Keown’s head:

Running is seen as a kind of uncool thing to do in China. It’s also way too hot to run outside during the summer months. Nike asked us to come up with an idea for a series of China-wide 5k night runs that’d change young people’s perceptions of running.

We took inspiration from Nike’s new LunarGlide+3 range and the moon – which symbolises togetherness in Chinese culture – to create Lunar Run, an event that brought young people together through running, music, and staying up way past your bedtime.

Still not thought of that killer gift for that special gamer in your life? Why not have a spin on the PlayStation Unwrapped and see if your luck’s in. We helped PlayStation launch this festive gift giveaway at the start of December and there’s still loads of days and loads of gifts to be unwrapped. No spin, no win.