We worked with our friends at Umbro to create this competition campaign for the new England kit. Umbro are giving people the chance to experience Wembley and get managed by Alan Shearer.
So Ste went down to Wembley for the day to teach Alan how to act, iron, and chase cats.
The campaign consists of in-store POS:
And in-store video:
Thanks to Tom Cockram and the machine and Ben Rose for all their handy work. Also thanks to Puggs the cat for not pi**ing on the pitch.
On Tuesday we triumphed in the Creepily Homogeneous Designers competition and the accolades just keep coming, with a D&AD Yellow Pencil last night for our Johnnie Walker 1910 Edition bottles.
The bottles feature prominently in Johnnie Walker House Shanghai, the world’s first whisky embassy. Johnnie Walker has a long and distinguished history in China, first reaching its ports in 1910, and we reckoned its tale needed telling. Fashioned in willow pattern porcelain, these re-imaginations of the iconic square bottle fuse Scottish and Chinese cultures and celebrate Johnnie Walker’s pioneering and epic voyage across oceans and continents.
Shout-outs go to design director Chris Myers, creative director Dave Palmer, illustrator extraordinaire Chris Martin, production manager Dani Hawley, suppliers Wade Ceramics, and the whole Johnnie Walker House team – including, of course, our friends at Diageo.
Finally, and related to yet more adventures in China, we’re recruiting senior creatives for our new Shanghai office. If you’re the sort of creative talent who’s passionate about brand storytelling and making award winning work for our clients, contact hello@lovecreative.com.
Rory and Ste model their mind-bogglingly similar efforts for designer dress code Tuesdays here at LOVE HQ.
Do you want to be the Willard Smith of the advertising and design world?
Are you a recent creative graduate? Do you want to use your creative skills to solve business problems for brands like Johnnie Walker, PlayStation and Nike? If I offered you a two month paid placement with us at our Manchester studio, how much of my hand would you bite off?
If your answer is beyond my elbow, please send the following to placement@lovecreative.com:
1. A short introduction explaining who you are, where you come from, what your favourite Willard Smith film is, and why.
2. A PDF portfolio that showcases big ideas, thoughtful strategy, craft skills, personal work, and evidence of a curious mind. (If it helps any, we’re not particularly interested in typefaces made out of twigs, letterhead and business card design, tea-making abilities, or flyers for your dad’s Depeche Mode tribute band.)
Unfortunately we won’t be able to reply to everyone. But if your work demonstrates that you’re the kind of creative that would flourish here – whether you’re a writer, designer, art director, developer, maker of things, competitive eating champion, or all of the above – we’ll be in touch.
We will be considering applications sent to us in the next 3 weeks (until the 16th of April).
Here at LOVE Labs we’ve been experimenting with bringing physical spaces to digital life.
We wanted to make installations that anyone with a smartphone can interact with over 3G or WiFi, without downloading an app. And we did it.
With the help of Socket.IO and node.js we wrote a server application (we like to call this “Mo”) that bridges the gap between smartphone web browsers and real-time, multi-user experiences.
Doodlr is our first idea built using Mo. It’s a collaborative drawing game that was projected onto a shop window*. Each image drawn was captured and posted to our Flickr Gallery.
There’s plenty Mo to come, so keep an eye out for other examples that are currently in development. But in the meantime, check out these happy (and slightly tipsy) Doodlrs making their mark in the heart of Manchester.
* Thanks to MadLab for the shop window!