LOVE

Activating brands

we came, we glugged, we conquered

Well, what a great evening we had down at our Glug event in London. Despite the Mancunian style downpour, plenty of Gluggers turned out to see Chris talk, followed by the good people from the Neighbourhood and Michael Moloney Studio. It was fun to meet and make friends with a bunch of new people; a feat that was made much easier by our bribes of LOVE rock (well done Andy…) and commemorative mugs produced for the evening. Admittedly, a good deal of time on the night was spent trying to explain to foreign design students:

a) what rock is

b) why our rock is grey

c) why it has a picture of the now demolished Hulme Crescents on it

But that aside, the evening went swimmingly.

LOVE rock. Strawberry flavour, in case you were wondering.

Chris shows online game made for PS3 featuring a gummi bear catapult.

300 people nervously await the gummi bear’s fate.

Fave slide of the evening, from Mr Mike Moloney

…and finally, our commemorative mug to mark the occasion. Thanks again to all who attended – hope you enjoyed it as much as we did.

Glug. Can you tell what it is yet?

Not long to go now until LOVE host Glug this Thursday at Cargo in Shoreditch. As if the promise of beer, BBQ and some great work from our friends at the Neighbourhood and Michael Moloney Studio wasn’t enough to tempt you, there will also be free gifts for all in attendance. Don’t want to give the game away too soon, but pictured below is one of the gifts in production. Any ideas?

Don’t forget…tickets still available at the very reasonable price of £5.50 from the Glug blog here.

Glug

We are very pleased to announce that we’ve hooked up with our friends Studio Output to host their next Glug event at Cargo, in Shoreditch on Thursday 26 August. For those unfamiliar with it, Glug is billed as a Notworking event; a chance to meet, make friends and have a few drinks  - and a BBQ – with other creative folk. Previous hosts have included Mainframe, Studio AKA, Anthony Burrill, Dixon Baxi and All of Us. No pressure then.

As hosts, you’ll hear from us about LOVE, the work we do and why we do it. You may even see some ideas from the darker recesses of Phil Skegg’s mind (surely worth the £5.50 ticket price alone). We also have the honour of welcoming two esteemed guests to join us on the night. Let’s hear it for the Neighbourhood and Michael Moloney Studio, both good friends and long time collaborators of LOVE, as well as being hugely talented and all round good eggs.

If you’d like to join us at the event on Thursday 26th August we’d love to see you there. More info and link to purchase tickets available from the Glug site. Which is not to be confused with this Glug site, although we’re sure that’s good fun too.

Just the Jobs

We’re always on the look out for highly talented individuals to join our team. We’re still searching for a ‘really’ good mid-level artworker to help produce our lovingly-crafted work. The requirements from our quality conscious Studio Manager are as follows:

1. Candidate will have excellent hands-on artworking skills right through to producing print ready artwork for repro.

2. You will need excellent print production knowledge, good house keeping skills and OCD for detail.

3. Ability to work quickly and accurately under pressure on quick turn around jobs, whilst maintaining a high standard of quality and brand awareness is essential.

4. Excellent professional communication skills.

5. Essential software requirements: include InDesign, Illustrator and Photoshop.

6. Other desirable software requirements that would be an advantage: PowerPoint, Flash and Fireworks.

7. From design/concept you will be creating print ready artwork for a range of projects including: advertising, spatial design, ad campaign toolkits, bespoke packaging, e-mailers and web banners.

8. The ability to retouch in Photoshop to a high level would also be a distinct advantage.

9. Report in to the studio manager.

10. Salary – Dependent on experience.

If this sounds like you, please drop a line post haste to v.ramsden@lovecreative.com.

If this doesn’t sound like you, but you’re a highly skilled designer or account manager who updates their wardrobe more often than Steve J, we’d like to hear from you too: hello@lovecreative.com

Celebrity portrait update

Due to the huge amount of entries (thank you Helen, Ian, Mike, Rob and Phil) it’s taking a long time to decide on a winner. Here’s a few fantastic efforts to whet your appetite for the big reveal (in due course).

Morph man

HRH

Noel (my favourite so far)

Gordon

Sarah Cortlett

Please keep your entries coming in. A big thanks and a LOVE. bag on it’s way to those who created these masterpieces.

The Art of Speed

Here’s our latest campaign work for Sports Brand of the Year, Umbro.

This is Umbro’s fastest boot and coming in at 238grams, it’s also their lightest ever. Aimed at the younger end of the market it comes in both a white/orange and a black/lime colourway.

We had a shared ambition with Umbro to produce a global execution that shied away from the typical OTT CGI stuff you see knocking around. So we went the other way and said ‘speed’ with cardboard, fishing wire, double-sided sticky tape and glue.

The pop art inspiration behind this was partly to do with the fast-consumerism, instant everything-ness of modern youth and partly to do with the ‘pop’ colours of the boot itself. Illustration by Chris Gray and Rob Bailey of Toy and photography by Tom Van Schelven.

We created 3 executions: Vroom, Kapow and Boom (with Darren Bent) along with a toolkit of assets and a series of digital banners and animated perimeter board executions.

And here’s some behind the scenes making of snaps c/o Chris. Just to prove it’s not a photoshop job.

If you want to find out more about Umbro GT click here:
www.umbro.com/#/changing-room/Umbro-GT/?locale=en_GB

Call for entries

On a recent visit to the world famous ‘Todmorden Agricultural Show 2010′ I saw these fantastic (prize winning) celebrity portraits drawn by some talented kids.

We suspect this is not as easy as it looks. We thought it would be interesting to see how a creative agency gets on with the same brief.

We’re on with it now and will publish some results in due course. Please feel free to have a go and send in your portraits. A suitable prize will be awarded to the winner judged on choice of celebrity as well as artistic flair.

BRIEF:

1. Choose a celebrity

2. Find a picture of their face and cut it in half (vertically)

3. Stick to a piece of paper

4. Draw in the missing half of the face

5. Scan in (72dpi no bigger than A4)

6. email to: celebrityportrait@lovecreative.com

Good luck

LOVE makes the FT

Our Chris was quoted in the FT last week in a Special Report about the North West Creative and Digital Industry.  This is a seminal moment for LOVE as we get a comment in a real grown up paper! Well said Mr Conlon…