Neon signs are brilliant.  A friend of ours wants one for her tree-house, so we said we’d find a good supplier.  signbuyer.co.uk clearly know how to sell their signs.
The blurb with this one ?

"perfect for any shop.  let’s the customer no when you’re open for business"

And this one ?

"this would be great in a burger bar"

And finally

"this would be great in a kebab shop or turkish restaurant"

I hope that signbuyer.co.uk are the number one neon sign sellers in the world and that they’ve never had to employ any outside "comms specialists" to get to the top spot.  Simple.  Effective.  Tells it as it is.  Genius.