Talking of The Kings Arms, one of their founding clients was Ringspun and it gave us the opportunity to team up for the project.  Ringspun is one of those streetwear brands that has been bubbling under the mainstream for years.  David Mallon (the bloke behind Ringspun) has asked us to work with him to grow his business.  We really like spending time with David.  He’s one heck of a nard-nosed businessman and a tough ‘mother’ to keep happy - not to mention a wicked negotiator when it comes to extracting cash to do stuff - but you just can’t help wanting to do the best for him.  Most importantly, he’s got a great eye for creativity and he’s confident enough to let us run with our ideas.  The fashion business, more than any business we’ve worked on reminds us of the value of great ideas that make money.  We’re developing a creative approach that is completely ’self-liquidating’.  The more business we make through our ideas, the more money he’ll invest. (And no, the creative recommendation isn’t going to be an FCUK ‘me too’).  Here’s a picture of Lynton and Paul in the Ringspun office.  Business is so much more enjoyable when conducted on old leather sofas under the watchful gaze of a moose-head, dont you think?

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