Manchester - The Perfect Test Market
November 21st, 2006
Of course us LOVE-sters have never had problems flirting with the opposite sex (honest), but we’re keen to have a look (just out of curiosity) at Icebreaker. It’s a "new interactive mobile phone game that allows you to chat, flirt and meet your kind of people wherever you are just by texting PLAY and icebreaker 89665." We’ve always been convinced of the massive market opportunity in location-based mobile games and it’s great that Icebreaker have chosen to launch in Manchester. Why more companies don’t choose Manchester is beyond us considering the demographics, vibrancy, size and contained geography of the city. We’re going to try and blag an invite to the launch party at Tiger Tiger next week, so we’ll report back.
Posted by Jonathan Rigby
November 24th, 2006 at 8:02 am
I want to have a little sniffle that my ideas for this were turned down by AIS Mobile in Thailand and now we are both poorer because of it. Sulk.
November 27th, 2006 at 9:21 pm
hey - it’s never too late, surely? go back and tell them a similar idea is going to go gangbusters in manchester.