BLOG

Activating brands

Advertising Works

Crumbs
Isn’t it great when advertising works?  It’s now a few months since we launched our first TV campaign for Yorkshire Tea (the best tea in the universe, in case you didn’t know).  Our share of the UK teabag market has gone up, Yorkshire Tea Cakes & Biscuits sales are 15% up since the commercial aired and Yorkshire Tea Decaf sales have doubled.  I think that warrants a cup of tea and a slice of tea loaf in celebration.  Frank, put the kettle on.

Posted by Jonathan Rigby

2 Responses to Advertising Works

  1. That would be because the tea is amazing, the biscuits are oddly shaped and tasty, and the cake is gorgeous… oh and some decent ads might have helped ;)

    Now if only we had it in this office…

    on November 29, 2006 by Rob Mortimer
  2. like we say – best tea in britain bar none. it’s brilliant going over there for meetings because they pack us off back to manc with a selection of YT T shaped buttery shortbread biscuits. bliss.

    on November 29, 2006 by jonathan

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>