STA Travel
December 12th, 2006
We’ve started to do a bit of project work with STA Travel. If all goes well, we’re hoping to do much more over the coming months, so we’re really excited about the opportunity. STA is very well known amongst young travellers, and we remember them doing some really mould-breaking creative in the past. It’ll be our task to help their internal designers bring back some of those glory days, but for a world that has moved on in really interesting ways. It strikes us that STA travellers and staff are all excellent potential sources of real-time, on the ground travel content. Why read an out of date travel book when you can find out what’s going on around the world right now through a connected group of like-minded travellers armed with a digital camera, flickr and an internet cafe? What about the exciting possibilities with PSP? Why read the standard reviews of hotels when fellow travellers can tell you what it was really like, not last month or last year, but last night. And how can STA use technology to help travellers meet new travellers on their round the world trips. Of course, this isn’t about STA spending £millions to build their own digital systems and software. It’s about STA working with what’s out there already. So if any of our friends out there have any interesting digital applications for us to look at and share with our new client, please let us know. Happy holidays.
Posted by Dave Palmer
December 13th, 2006 at 6:58 am
Do you believe in serendipity? I stumbled across this post by chance through a Spot created using our web app Buzka. Funnily enough we’ve already had a discussion amongst ourselves about STA (yes, STA specifically) using our web app to encourage their travellers to share travel info, stories and experiences with each other.
Check out http://jinnan.buzka.com/Buzka_World_Tour/ to see what I mean. We are also working on making our Spots mobile device friendly, which is perfect for travellers.
So there you go
December 15th, 2006 at 10:50 am
Your Lucky! I’m a Media Partner of a Design Studio who specialise in Travel. We churn out Brochures, Press Ads etc. for Long Haul and UK Coach Companies. Trying to get them to look at alternative marketing and advertising for instance we suggested e-brochures many many years ago but they wouldn’t go with it, even if it cut their production budget in half. Good Luck with this very interesting project.
December 15th, 2006 at 12:40 pm
I think this is a great idea.
You may be interested in having a look around this site:
http://trustedplaces.com/
December 15th, 2006 at 12:41 pm
Oh dear. I realise that I sounded just like spam.
Well, I’m not.
June 22nd, 2007 at 11:56 pm
a different angle we were thinking about for STA Travel….http://www.youtube.com/watch?v=Y0CQDUPjZ60
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