The Meaning of Christmas
December 20th, 2006
You may have already seen the article in the newspapers: “Only 44 per cent of seven to 11-year-olds across Britain who took part in a survey regarded the day as a celebration of the birth of Jesus.” Shock horror.
Even more bizarre is the fact that someone in the LOVE offices believes that Christmas is about Chavs & Scallies, Dog Turds, Tramp’s Underpants and Pies & Pasties. Such are the topics covered in the 2006 LOVE Christmas card. Previous years’ efforts have involved a Bumper Book of Fun featuring some very un-PC kid’s games, an Office Christmas Party Corporate Guidelines, and a 4ft Magic Tree air-freshener/Xmas tree.
But this year we really pushed the boat out. The first response was a client contacting us to say (and I’m paraphrasing here): “we stared at it for over an hour, before deciding it was the most inappropriate Christmas card we have ever seen.”
Tumbleweed rolled through the office.
But then we got another call from a client asking for an extra copy for a friend, and a call from an industry mag asking for the artwork so they could feature it, and another call from someone saying they loved it, and so we thought “maybe we should give them away on the blog for Christmas”. But then we thought “maybe we should sell them on the blog for, like £9.99 or something including postage and packaging and stuff”. And then there was a bit of a discussion, and a few cups of tea, and then we agreed £9.99 (inc p&p) was a pretty good price to pay for something so inappropriately brilliant.
If you’d like a copy please contact us on info@lovecreative.com, and apologies to anyone who found it inappropriate, distasteful, offensive. It really wasn’t intended to be that way.
Oh, and Merry Christmas.




December 20th, 2006 at 1:52 pm
Genius.
Yorkshire tea with T biscuits I hope…
December 20th, 2006 at 2:43 pm
I should also add that by the caption Ellesse tracksuit you have a icture of a Kappa tracksuit. Just as bad though…
December 20th, 2006 at 3:08 pm
Thanks for your kind comments Rob, and congratulations on your sharp vision. (It’s nice to know there are people out there who read my words) I can assure bloggers that on the actual print the caption has been corrected - the artwork seen is an early version. To my knowledge there is only one typo on the piece - an apostrophe missed out of “Tramp’s Underwear” on the reverse. Sincere apologies.
December 20th, 2006 at 6:21 pm
I had no idea what a Chav or Scallie was so I looked it up on Wikipedia.
http://en.wikipedia.org/wiki/Scally#Differences_between_the_Scally_and_the_Chav
Amazing the depth of the entry.
Good job guys. Now I know what to get mom for Christmas.
December 21st, 2006 at 12:31 am
Christmas is definitely about Chavs & scallies for me because I leave my central london media and advertising life behind and return home to Stockport.
In fact, forget ‘chavs’ – they were always called ’scallies’ to me. Nice poster by the way.
January 3rd, 2007 at 9:33 pm
Having just returned from the North West, may I qualify my statement by saying that I had a lovely couple of weeks and miss Manchester a lot!
Tapas and wine at Dimitri’s on Deansgate was possibly the highlight, and the only scally-related incident was when the 192 I was on got bombarded with onions in Levenshulme.