"Can I sit at the table and wait for him to come in, then beckon him over and say, ‘Oh sit down, oh sit down, oh sit down next to me’? Please? I’ll do it really dead pan - and no-one will ever have done it to any of them ever before." "It’ll be the shortest meeting you’ve ever had," replied the eternally responsible Alistair, with a vision of that Father Ted episode where they meet Victor Meldrew down in the caves.

So, in came Larry from James, and I stretched out my hand and said, "Hello, I’m Adam. Pleased to meet you."

James are re-forming, doing a nationwide tour, re-releasing their greatest hits album, and recording some great new material, so what with the fresh start and all, they quite fancied updating the James brand. It’s pretty simple really, a hand customised typeface and a nice modern take on the iconic james flower. But because the boys are so passionate about design (Larry’s also a furniture designer) they understand what we do, and want everything to look ace, which makes working with them very, very enjoyable. So watch this space for more James stuff soon - in the meantime, bookmark we are James.

With a bit of fiddling and registration, you can also vote whether you like the new James design in "The New Logo - What Do You Think?" General Board section here.

Posted by Adam Rix

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