Here’s a recent job we did for MicroSoft. Hotmail has a perception problem. It’s now really clever and advanced, no really it is. So we needed to find a way of telling the media industry about this, in ways they could easily understand. That way they’ll buy lots of ad space on Hotmail. So we used Gré, one of our designers as a model for our initial creative presentation…and the client liked him so much we ended up using him for the finished campaign. Here he is heroically stopping Spam.