Just when we were looking for an excuse to continue the festive celebrations, we received a phone call from Andrew at Taylors of Harrogate to say we’d won the pitch to produce a new national advertising campaign. Woo-hoo!There’s no better feeling than winning pitches. Even better, the decision was made really promptly (we pitched on Friday). And best of all, we’re really excited about producing the winning work.Unusually for LOVE, we went into the pitch with a range of 5 different creative ideas and intentionally didn’t make a recommendation. Instead we got the ideas on the table and used the time we had with the Taylors team to talk through which route was right for the brand for next year.Sometimes this approach works and sometimes it doesn’t, but this time round it was the right approach to take.There’s a real desire from Taylors Of Harrogate to create a fresh, modern, vibrant and confident campaign for their coffee range. It’s really great to work with a clients who are keen to develop less ordinary advertising ideas.
We’re off to the pub to celebrate.
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“There’s no better feeling than winning pitches.” ?? I wouldn’t let Claire read that Jonathan. Surely the birth of Martha May must rank up there somewhere? And what about the feeling Nelson Mandela must have had when walking free from jail after 27 years?
Congratulations! What a great way to start the new year!
L.
Fair point Pieman – I suppose I meant “there’s no better feeling in an agency than winning a pitch”, but even that might be stretching it….darn it, I was happy and emotional about winning yesterday – that’s my excuse.
Well played – though I think you beat my new employers.
Well done
great news jonathan and the rest of the crew! must be nice gettin’ an early christmas present..