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A-Star

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Here’s Marcus Bent of the mighty Wigan celebrating his hat-trick in the stupendous 5-3 win against Blackburn. Worthy of a blog post in itself, me thinks.

But it’s also worth a mention for the meaning behind the mystery goal celebration. It’s all to publicise a new scheme called A-Star which ‘encourages young people to be inspired by role models who do not glamourise crime, guns or drugs’ .

The mystery goal celebration gesture – which has already been debated on national sports pages is our very early tip for most successful ‘viral’ campaign of 2008.

3 Responses to A-Star

  1. Ahaaaaaaaaaa. Ive been wondering for ages what that was all about. Thanks for clearing it up. Seeing Titus Bramble do it as well as Bent was quite something, let alone the fact he scored.

    on January 4, 2008 by Arran
  2. Ahh, I had been wondering what that was.
    Really good idea getting footballers to promote it like that.

    on January 5, 2008 by Rob Mortimer
  3. No probs arran – I’d go so far as to say to see Wigan score at all is quite something.

    on January 7, 2008 by jonathanr

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