At the end of last week we met up with Bob and Jamie, the inventors of the Sound Asleep pillow. It’s a simple but brilliant idea, the stuff of Dragon’s Den. It’s a pillow you can plug your MP3 into so you can fall asleep to your favourite tunes without the discomfort of headphones or the risk of strangulation from either headphone wires or a bed partner sick of listening to your music via the in-bedroom speaker system . We’re not talking Bose levels of sound quality or anything, but for £20(ish) it’s the kind of thing that anyone who likes music and sleep (i.e most of us) might enjoy.

Of course ‘musicsleep’ is one thing, but we’ve been pondering other potential uses. Apparently listening to ‘white noise’ when you’re sleeping stops people from snoring, so long-suffering partners of fog-horn snoozers should plug them into the Sound Asleep pillow immediately.

Interesting enough, but what else? Well, with a language course playing as you doze, is it possible to go to bed having only the scantest knowledge of Japanese and wake up finding you’re capable of ordering a beer in Yokohama? Or could you go to bed being a 20-a-day smoker and wake up repulsed by Regal King Size after settling down with a pillow, an ipod and a handy hypnotic cig-hating download? Who knows.

But the key question Bob and Jamie want us to answer is this. Can we create a famous advertising campaign for the Sound Asleep pillow that sells truckloads of this neat invention?

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