The Optimist
January 29th, 2008
Sick of hearing bad news? Us too, which is why The Optimist is such a ray of sunshine. It’s a new website that looks on the bright side of life: spreading positive news and connecting like-minded organisations amongst other things.
The identity was designed by LOVE’s Emma Morton, who created a fun and light-hearted chirpy bird character. So the next time someone uses the phrase “a little birdy told me”, they’re probably talking about The Optimist - if it’s good news, that is.



January 29th, 2008 at 3:40 pm
Good to see someone has done this type of idea at last. Plenty of times I’ve thought a ‘good news’ show/site/paper would be refreshing.
nice little birdy too…
January 30th, 2008 at 5:19 pm
Brilliant