Sick of hearing bad news? Us too, which is why The Optimist is such a ray of sunshine. It’s a new website that looks on the bright side of life: spreading positive news and connecting like-minded organisations amongst other things.
The identity was designed by LOVE’s Emma Morton, who created a fun and light-hearted chirpy bird character. So the next time someone uses the phrase “a little birdy told me”, they’re probably talking about The Optimist – if it’s good news, that is.