Not many people will have heard of David Canter. In the 1950’s, he’d read a lot about the health benefits of unrefined wholefoods and a vegetarian diet. By the 1960’s he’d identified a bit of a problem with sticking to such a diet. It can be mind-numbingly boring and involve eating meals that don’t taste of much.In the early 60’s David had an idea to create a chain of predominantly salad restaurants that aimed to make tasty wholefood recipes and interesting vegetarian meals.”In contrast to the traditional tired lettuce that makes the appetite wilt too, these salads could change the eater’s whole view of vegetables.” - he said, as he opened his first restaurant in Carnaby Street. More followed.He called them Cranks - because in those days his meat-reducer lifestyle was probably seen as a bit cranky.

Though Cranks became a highly successful early pioneer of vegetarianism and a very cool brand in the swinging sixties, the brand fell on hard times until it was bought by our Nando’s client, The Grocery Company who have been working hard to restore Cranks to the full glory it deserves. Look out for their sandwiches, wraps, bread and ready meals in places like Waitrose and Sainsbury’s. They’re delicious.They’ve asked us to work with them on a branding project.There’s nothing more rewarding than working on a brand with an interesting story to tell.

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