Packaging has got a bit of a bad reputation recently. It’s generally held solely responsible for climate change, destruction of the rainforest, the UK’s landfill problems, binge drinking culture and probably the credit crunch too. So when Silver Cross asked us to redesign their packaging for their prams and pushchairs we wanted to show that a box doesn’t have to be something chucked away at the end of the day: a box can be a house, a boat, a helmet or even a rocket.
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I like.
Each box should come with a piece of rope, simple punch hole in box, tie and drag brother around the living room. Once exhausted, swap turns. Cardboard on carpet is damn slippy!
Wasted childhood.
haha. Nice. I like the way dimensions are considered to get the right angle in cohesion with the image. Cool!
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