The gestation period for a female human is 266 days, 38 weeks or 8 days short of 9 months. The production of our latest work for Silver Cross took considerably less time, but it was still filled with late nights, minor temper-tantrums and a few headaches.

A huge amount of time and effort went in from a lot of people here, so it’s nice that it’s been equally well received as the last Little Book of Silver Cross, Goo Goo Gaa Gaa (which we recently found being flogged on eBay by some Dutch chap for £10 a copy). A special mention should go to our client Jason, who had to endure a particularly stressful 72-hour ‘labour’ over in Poland, dealing with the printing.

As with the last book, it’s filled with Silver Cross’s prams, pushchairs, car seats, home accessories and those regal perambulators you might have seen J-Lo pushing around recently. This year we updated the content with a family guide to music festivals, recipes from innocent and The New Covent Garden Soup Co, sections on heuristic play and baby sign language, plus a nice spread about Grandparents’ Day. (It’s on 22^nd September this year – make sure you send some love.)

There are probably too many people to mention individually, but if you helped out on the project – you know who you are – thank you.

The book’s available to order from the Silver Cross website, so if you have friends or family with a small bun in the oven, we’d recommend ordering a copy asap. Just please don’t flog it on eBay (or if you do you could at least have the decency to send us a few quid.)