Hands. Sometimes they’re dab, sometimes they’re tied, and sometimes (when there’s a pair of them) they’re safe.* But after picking up a brief from PlayStation for the PSP3000, we found that they could do so much more.

If you live in one of the 33 countries around the world it’s running you might have already seen the TV adverts, as well as the posters and instore work. Thanks to PlayStation and all the team that worked on it: Dave, Darren, Chris and the neighbourhood.

* Source: http://idioms.thefreedictionary.com/hands

Update: A special thanks/ pat on the back/ big hug to Jonny Whiteoak who also put a lot of hard work into the project. If you see him, please give him a high five or other alternative form of celebration.