You’ve probably all heard the story about how Santa was originally green, then Coke turned him red and he’s been that colour ever since. Well, he’s now back in green, and rallying people to do their bit for the environment. Green Santa is an idea originally created by Chief Productions, who teamed up with MAKE (LOVE’s new ‘research and development unit’ – can’t we think of a better way of saying this?) to help turn it into a new, interactive experience. Here’s how the new site looks:

The basic premise of Green Santa is simple:
Global warming is causing Santa’s runway to melt.
If Santa’s runway melts, his sleigh can’t take off.
If his sleigh can’t take off, he can’t deliver your Christmas presents.
So if you want your presents this year, you’ll need to do your bit for the environment first.
Gre, Tom and Stu made a nice film that explains it all:

It’s only a starter for the moment – we’ve bigger plans for Green Santa next year. But please get friends, neighbours and family involved and help spread the word – Every pledge helps his sledge! (And yes, I know technically Santa has a sleigh, not a sledge, but sleigh doesn’t rhyme with pledge, and rhymes are going to be big next year.)

Thanks to everyone who worked on the project – all at Chief, plus Phil, Terra, Leanda, Stu, Adam, Tom, Jamie, Gre, Si, Jo, Ru, Lisa, Louise, Mark and Rich. Plus anyone who I’ve left off – usually Johnny Whiteoak.