Our first work for Gola has just gone live. One of those ideas that’s simple at concept level, but a lot harder to execute. Trying to get paint out of a trainer is like getting blood out of a stone. Or something.
You can read more about the project here, with all the official Press Release type stuff. Thanks to everyone who worked on it, especially photographer John Ross, assisted brilliantly by Debs and Tony, and Debbie at Darkroom Digital.


Cool.
Where can i get some of those?
I want to try that out.
When i do that to my trainers, just sweat,
fluff and a few pubes fall out.
H.
love that!
Nice, great idea and visuals!
nice.
Looks similar ??? google this…
Nike: Shox, 1 | Ads of the World
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In reply to ‘bob’ Yes! you’re absolutely right. The nike ad has what looks like paint on it. Then on the Love ad, yes there it is again – paint!
I think perhaps we should all look for ads with paint on and bring the creators to book. This blatant plagiarism has to be stopped!
That looks REALLY hard to do..
I like this advert project quite a bit. Definately got a whiff of the Nike advert about it but there is something about Gola……. cant put my finger on it but its cool!