We’ve had an email from 7 year-old James King from Teignmouth in Devon. James writes:

Well thanks for writing in James. Firstly we should stress that when it comes to crisps, our loyalty lies firmly with Nando’s new excellent range of Peri-Peri potato chips, available in supermarkets nationwide. But taking them out of the equation, a quick poll around the agency revealed:
26%: Cheese & Onion (James’ choice – what are the chances of that?!)
26%: Salt & Vinegar
10%: Prawn Cocktail
10%: Beef.
The rest of the votes were split equally between Chilli, Salt & Pepper, Bacon, Caramelised Onion and Balsamic Vinegar (that’s like normal vinegar, James but for posh people) Chicken, Ready Salted and Worcestershire Sauce.

I hope that’s cleared things up for you, James. With regards to work experience, please send a pdf of your six best bits of work to the usual email address.
What do you think about James’ choice of crisps? Does your choice of crisp effect your choice of career? Is seven too early to be starting out in the design industry? Have you ever done a blog post about your favourite crisps? What sort of response did it get?
Great post. I think every design company should focus their blogs on consumer insights like this.
Thanks LOVE. Just for your information David Simpson at Music said his head says cheese & onion, but his heart says salt & vinegar.
I don’t like crisps. I’m more of a biscuit man myself.
Where do Mini Cheddars fit in? And Twiglets? Would these be snacks as opposed to crisps? At first I thought the defining factor should be a fried potato base, but certain varieties are made from maize or corn, such as Quavers. So does that mean a Quaver isn’t a crisp? Can anyone help? I’ve never been so confused. I don’t even want to think about Monster Munch.
Prawn.
If footy players are getting scouted younger and younger by Premiership teams, then why the hell not designers and creatives eh?
Get him in. Sign a contract. If he’s any good, sell him for mega bucks later on.
James, do you need an agent? (An agent is a nice man who will help you understand big words and stuff).
You almost had me convinced with the letter, but after reading his comment,
“Thanks LOVE. Just for your information David Simpson at Music said his head says cheese & onion, but his heart says salt & vinegar.”
I refuse to believe that James is only 7 years old.
Your instincts are correct Mark. I am actually seven AND A HALF. Nearly seven AND THREE QUARTERS. The new website looks very nice, btw.
i guess james’ birthday is 29th feb then…