A word of advice for typographers and designers out there.
Specifically typographers and designers creating posters for Oscar-nominated movies.
Even more specifically, typographers and designers creating posters for Oscar-nominated movies directed by Oscar-winning Directors.
WHEN YOU PUT THE CAPITAL LETTERS ‘L’ AND ‘I’ TOGETHER IN A SANS SERIF FONT THEY LOOK LIKE THE LETTER ‘U’.
This is fine if your Oscar-nominated film has been directed by Oscar-winning director Oliver Stone , but there’s more room for confusion if it’s Clint Eastwood.
I’m sure I can’t be the first person to notice this, but it made me do a double take on the way to work this morning. And chuckle.
Thank you sooooooooo much for addressing this! I see this so much, and I can’t help but wonder if anyone else notices. Most recent observation: DANCE FLICK. ’nuff said.
Thank God it isn’t just me. So many of my non-designer friends look at me blankly when I say this to them. You also inspired me to readdress this issue in one of my latest poster-a-day posters.
I feel sane again.
You know, I’d never noticed that L, I thing before. What a silly flicker…
I can read Changling just fine. I can read Jolie just fine. But I see where you’re coming from with Clint. I believe that the problem is kerning.
ha ha bril, my name is clint. and i have lived with this for quite sometime now, first noticed it, while working at Next, when a box of clothes which i had to sort out had my name on, and a costumer complained that his child had said the word out loud!! still makes me laugh to this day!!