Prior to today I could count the number of times I’ve clicked on a banner ad on one hand. And two of them were accidents. And I’m missing half a finger on my left hand. But that was yesterday, and today I found this on the blog of Mr John Goddard, and it’s really rather good.
There’s so much that’s right about this ad, so much we can learn – it’s honest, it understands its medium, and it doesn’t take itself seriously. At all. Now I know a lot of brands like/ need to take themselves seriously, but I must have clicked on that banner at least fifty times, and isn’t that what a banner ad’s meant to be for? Clicking on?
Here is another link to it, in case you missed the first one.
But don’t click on this one. This does not link to it.
A little research showed that it was made by Bridge Worldwide and got a Cyber Gold at Cannes this year. Effective AND Creative? Who’d have thought it? Well done them.
Could’nt agree with you more. It’s a cracking piece of work. And I would’ve said all that myself if I hadn’t been (ahem) pressed for time.
I think it’s the first piece of work I’ve seen you openly admit to liking. And when you say ‘ahem’ were you genuinely clearing your throat, or did you mean you weren’t really pressed for time? If it’s the former, I really don’t think it’s necessary to write it.
I guess it’s just one of the few pieces of work to meet my (ahem) exacting standards.
And I’ve had this cough for a while now, thank you. Hope it’s nothing serious…
This is bloody brilliant!
I must’ve spent a good ten minutes clicking through this last week. Absolutely loved it.
Smart. Perfect targeting. Wish I’d done it! I even blogged it on my, er, blog too. Thanks for wasting about 10 minutes of my afternoon. (Just don’t tell my CD)
John’s Blog is bloody great too isn’t it? Bastard.
Hey thanks Andy. WHO’S THE DADDY NOW, EH SCAMP!!? Eh!? EH!!? ‘ave it.