Over the last eight months we’ve been doing a lot of work with Umbro. Sadly much of it we cannot show you, except the outside cover.

Inside is a ten year global brand plan that we’ve helped develop for them. That’s a plan, for a brand, that will be used all over the world, for approximately ten years. So while it might not be much to look at, there’s gold in them thar pages. A neat detail that I’ve been told to bring to your attention is the use of boot studs to bind it with. See what we did there?

We could show you more, but then we’d have to kill you, but unless you left your name and address in the comments section we wouldn’t really know who you are or where you live, so actually we wouldn’t be able to kill you. Fortunately we were also asked by Umbro to help “articulate this new direction to all the staff at their Cheadle offices: we needed to bring football culture to their workplace in an engaging and meaningful way.” And we can show you some pictures of the work we did there.

Those are genuine, bona fide, authentic, original Wembley seat backs on the wall there. You can see more of the work we did at their offices by clicking here. And a big thank you to the illustrators at TOY for all their excellent work.

There’s plenty more to show you, but let’s save some for another day.