Some things in life are so bad, they’re actually good.

And some things are so good, they’re actually bad.

And other things in life are so bad they are genuinely bad, but then over time they actually become good.

And then some things that are actually bad, seem good at first, but then go bad, only to come good again for a while, but then end up going back to being bad again.

And some things that are really, really bad, can be rescued by the use of a really, really good copywriter.

The film below is one such example. It was created on the premise that people would actually have a party in their own home to celebrate the launch of MS Windows 7.

Which is a bad premise.

It’s filmed with a group of really bad actors, and have been ’cleverly’ picked to  represent as many different groups as possible. (Male/Female, Black/White, Young/Old, Bespectacled/ Unbespectacled, etc) I couldn’t really work out if anyone from the LGBT community is represented here, but I’m sure it came up in the Pre Production Meeting. I figured the guy with the glasses might have been, but there’s a moment at 3.06 which makes me think he’s got something going with the old lady.

It all sounds like the proverbial recipe for disaster that our parents warned us about when we were younger. But what they haven’t overlooked here is the quality of the writing, which, in my humble opinion, like… totally saves this film and… y’know… gives it a natural, genuine feel.

It makes the unbelievable seem believable.

Perhaps it wasn’t scripted at all – they might have been ad-libbing – it’s difficult to tell. I think my favourite line is: “Oh my gosh, when everyone was there and settled I led an overview of some of my favourite Windows 7 features.”

Developer Rich commented that: “It looks great. Possibly the only way to better it is by beating each of the actors in the face with that laptop.”

I fail to see his point.