I’m sure a fair few people who read this blog are also familiar with Ben Kay’s blog – If This Is A Blog Then What’s Christmas. So you may have already seen Rory Sutherland’s talk from TED. If you haven’t you really should – it might be a tad longer than your average YouTube clip but it’s also a million times more insightful.
But if you really can’t be bothered, you could at least take a look at the work he references in his talk (about the perception of value.) It’s by Ogilvy Canada and won a heap of awards last year.