LOVE

Activating brands

I’ll Get Me Anorak

Kids are great, aren’t they? They do great things, and say great stuff and eat great food like Frosties.

Well actually, no, they’re not. They can be a right pain in the backside sometimes. Just this last weekend I spent an hour and a half doing the voices for my 3-year-old daughter’s 200-odd teddy bears, each one of which had to visit the doctor with the same ailment (sore knee) that resulted from the same accident (fell in hole in street) and needed the same treatment (some pills, a plaster and no exercise for 3 weeks).

After that I was held at gun point until I joined in with some sort of dance routine from Lazy Town. I don’t want to be Sporticus. I don’t look anything like him. I haven’t got a moustache, for one.

I don’t really know where I’m going with all this, except to say that having kids at least gives you the excuse to buy Anorak Magazine, a beautiful publication put together by Cathy Olmedillas and Rob Lowe. This Rob Lowe, not that one.

winter08_issue9_spread5

autumn08_issue8_spread1

It’s filled with some superb illustrations and there’s no sign of Robbie Rotten or The Quizzator or The Numberjacks or Mr-Frickin’-Tumble. And no, there’s no free gift on the cover either. But it’s not just the illustrations that are beautiful – the writing’s brilliant too, including reviews by kids and stories called “The Story of the Three-Eyed Dog Who Landed Back On Earth”, “How Mr Toast Spent His Summer” and “Raymondo: The Depressed Rainbow”.

summer09_issue11_spread4

spring09_issue10_spread1_1

If you’re a) super-talented, b) a student, and c) quick, then you’ll also be able to enter their competition to design a cover. Deadline is the 30th October.

anorak_autumn09_3

winter08_issue9_spread4

Anorak Magazine is available quarterly in Borders stores and selected shops around the country. Or you can buy a subscription online for a more than reasonable price. It’s described as ‘The Happy Mag for Kids.’ I’d have to agree. (And no, I’m not on commission for writing this.)

2 Responses to I’ll Get Me Anorak

  1. That’s wonderful. Never even noticed it. (You should write something for them…)

    on October 23, 2009 by My Big Fat Greek John
  2. Thanks for that Pieman. Bought it from Borders and it went down so well with Harriet that we’ve now subscribed.

    ( Are we still on for splitting the commission like you said? )

    on October 26, 2009 by andy

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>