I’m somewhat disappointed with the title of this post. I think I’ll change it later – feel free to share any suggestions.

But anyway.

This has just been sent around the office, which is quite… erm…. nice? Obviously lots of skill and effort were involved, but the skeptic in me still says they’ve added a lot of stuff in post. It’s too clean, too professional, too perfect.

Unlike with AKQA’s microwave version that was done last Christmas.

The first one feels like it was done by a load of highly intelligent professionals who spent several months putting it all together. It feels like it lives in adland. The second one feels like it was done by a couple of mates who were having a bit of a laugh one afternoon. It feels more achievable and more human. Don’t get me wrong: the Vodafone spot is… ermmm… nice, but I know which one I’d rather have done.

Tags: akqa, microwaves, mobiles, vodaphone

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