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You Only Spin When You’re Winning

Spin. Those in the advertising and marketing world should be no stranger to it. It first seemed to enter the public conscience with Alistair Campbell, PM Tony Blair’s very own ‘Spin Doctor’. That Max Clifford chap had something to do with it all too. There’s no situation so bad these men can’t turn it into something good with a bit of positive spin.

Sadly Max and Big Al (to his mates) are currently out of the office, and the only spin I can think of to put on our two silver awards at Friday night’s Roses Design Awards comes from the popular playground rhyme:

“First the worst, second the best.”

As memory serves the lyrics make no mention of nominations and how they sit in this ranking system.

One Silver was for the A-Z books for The University of the Arts, London.

uni-of-the-arts_1

The other silver was for our own website, which you shouldn’t really need to see an image of. Click the button marked ‘WORK’ in the top right corner of this page.

Still it was a good night, and congratulations to everyone from Manchester who managed to survive the two hour train journey to Nottingham without dying from asphyxiation.

And congratulations to Uniform for collecting Design Team of the Year and True North for picking up the Grand Prix. (Bad choice of words, there, perhaps.)

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