Bringing the total number of authors on this blog to a whopping 4 (YES, FOUR) in the last month, Mrs Sarah Corlett has kindly shared her experience of last Friday’s Media Festival with us. (Now known as MESTIVAL. To myself and other key industry figures.) I was meant to post it up last week, but I was too busy offending people. Jess – I’m still sorry. My only defence is that at least it’s tongue (and wii remote) firmly in cheek, unlike a few years back when the public was regularly treated to these kind of ads.

Anyway, back to Sarah’s post. [She didn't send me any images, so I've had to use my imagination to add my own.]

Last Friday myself and Dave popped along to The Media Festival to hear what wisdom the great and good of the industry had to impart. Using the weekend as a filter of what was good enough to remember, I have been left with three nuggets that I thought worth sharing:

As part of a bigger debate on the future of radio, we we’re introduced to a relatively new iPhone audio blogging app called audio Boo. Based on the Twitter model, the app enables users to share thoughts in audio format which, if you ask me, is a lot more personal, engaging and entertaining than 140 characters, particularly when the user is reviewing adult sex toys (I kid you not). The maximum length of a boo is five mins, which is probably a bit too long if you’re rambling aimlessly or not long enough if you’re up to something naughty.

[Image: the only clean thing that came up when I googled "Boo sex toy review".]

If, like me, you’re a fan of Channel 4 then you’ll be thrilled to hear that they have just launched a designated YouTube channel where you can find all of your favourite programs - old and new. The Director of Content & Television for Channel 4, a very nice Mr Kevin Lygo, also told us he wouldn’t rule out the monetizing of exclusive content in the future, which forces one to ask oneself “does this spell the beginning of the end for companies like Love Film?”

[Image: this is Kevin Lygo, with lots of umbrellas. But it's not even raining!]

Finally, as a fair weather [good link to previous image] Man City supporter, I found David Pullan’s talk about maximizing digital media in the football world, tres interesting. David, who is City’s Brand and Marketing Officer, spoke about how rather than having a destination website with ‘sticky content’ to attract the masses, they look to have ‘slippy content’ which permeates into other people’s site, blogs, channels etc. While it means they trade a certain amount of control for influence, it also means they are mobilizing their entire fan base to spread the blue word. CTID.

[Image: one of the few clean image results for 'slippy content']

Thank you Sarah.