It seemed like a great idea at the time but sank without trace after only 8 months. Here’s what Wikipedia had to say about it…
‘Headvertise was a subsidiary of Kapust-Allen Enterprises (now defunct), responsible for guerilla advertising campaigns up and down the east coast of the United States from October 2003 through May 2004. Headvertise was noted for bringing body advertising mainstream, hiring college students to wear temporary tattoos on their foreheads. Forehead advertising became mainstream once the press got hold of the Headvertise staff to run stories on what they were doing. Several people auctioned off their foreheads and bald heads to the highest bidder.’
Now totally derided, we’ve discovered some great examples of this unique and creative form of media.
The Brand Experience.
Market Segmentation.
Direct Response.
And our personal favorite, Social Media.
That DM looks like it’s gone viral [da dum tish].
This medium failed purely down to the fact they didn’t keep up with a changing market. I mean, had they used Facebook’s targeted ad theory, they could have targeted FAR more accurately. Viagra™, Turn Yourself into a Cartoon™ or I Got Cut in a Week™ could have done WONDERS with this…