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It means “The Answer”

I’ve been seeing this video all over the place for a week or so now, and I just can’t get it out of my head so thought we’d give it an airing here too. It’s absolutely nuts… I can’t work out if it’s stupid, clever, or clever pretending to be stupid (which, after a bit of googling, it would appear to be). Whatever it is, it defies description, so hats off to Die Antwoord for that if nothing else. If you haven’t seen it, prepare for an interesting couple of minutes…

Rumours abound that this is all an elaborate marketing ploy by Puma – fascinating to see if that’s true in the year South Africa host the World Cup.

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