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Back the 2018 Bid.

We’ve just finished a website for Umbro’s 2018 Back The Bid campaign. It gets supporters, both famous and unknown, to get behind the bid with 18 seconds of airtime to tell the world why they think England is a deserving host for the 2018 games. Submit a video and you’ll be in the company of Norman Cook, Michael Owen, Trevor Nelson, Clint Boon and Alan Shearer to name but a few…

And talking about the 2018 Bid, here’s something we did earlier this year with the help of The Neighbourhood to help the cause. It’s a mascot we created based on Pickles the Dog who recovered the World Cup in 1966. Good luck to all.


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