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Monthly Archives: February 2011

LOVE 1350

Our new global campaign for Umbro sportswear is all about how you live your life in the 1350 minutes of the day away from the 90 mins on the pitch. In the interests of science, we polled the LOVE studio … Continue reading

Introducing Umbro 1350

In our first headline global campaign for Umbro, which launches today, we’ve created 1350, an idea for Umbro’s entire range of off-pitch sportswear apparel. Based on the number of minutes left in the day after the 90 on the pitch, … Continue reading