BLOG

Activating brands

Introducing Umbro 1350

In our first headline global campaign for Umbro, which launches today, we’ve created 1350, an idea for Umbro’s entire range of off-pitch sportswear apparel.


Based on the number of minutes left in the day after the 90 on the pitch, 1350 gives Umbro the opportunity to explore and collide with vibrant off-pitch cultures. Featuring Darren Bent and Juan Vargas, our first campaign for 1350 dives into the richness and heritage of tattooing.

The work consists primarily of print, online and retail with photography and videos shot by Ewen Spencer in Newcastle (Cock A Snook) and Florence (Laser Line). And a great 1350 tattoo illustration drawn by Manchester tattoo artist and ex-LOVE designer Gre Hale.

To see the campaign and watch videos of the players involved, visit umbro.com/1350

2 Responses to Introducing Umbro 1350

  1. Pingback: Tweets that mention Introducing Umbro 1350 | LOVE Blog / LOVE Creative Manchester -- Topsy.com

  2. hi can you reproduce the royal blue shirt with the umbro diamonds tapes down the sleeves.they are the double diamonds or the open diamonds like on the chelsea 76-81 shirt.(white). i await your reply many thanks derek.

    on April 10, 2011 by derek baskett

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>