Our new global campaign for Umbro sportswear is all about how you live your life in the 1350 minutes of the day away from the 90 mins on the pitch. In the interests of science, we polled the LOVE studio on their own 1350s:

The results aren’t quite as horrific as I anticipated, but they still don’t make a lot of sense. Apparently more people are plotting their family trees than sleeping.

I suppose it’s just as well we took inspiration from footballers and their tattoos and not Chris Myers meditating in a camper van. Although, now that I think about it, that probably would have been something very special indeed.

So, outside of the 90 minutes you spend with football, what does your 1350 minutes look like?