Welcome to the world of Johnnie Walker. A world where flavour is king.

Our new global campaign for Diageo showcases the spectacular flavour experience of Johnnie Walker. While other whiskies obsess about age declarations and/or provenance stories, Johnnie Walker has always been about unparalleled taste sensations. To represent this we created sumptuous scenes replete with colossal citrus fruits, bombastic cherries and layered smoke, starring the Striding Man as master and conductor.

Distinct flavour worlds were crafted to express the unique characteristics of Red Label, Black Label, Gold Label Reserve, and the latest addition to the Johnnie Walker family, Platinum Label.

The project was realised by a creative team featuring the award winning photographer Finlay MacKay, renowned set designer Robin Brown, GQ Style Issue editor and stylist Luke Day, and Michelin star food stylist James Hayward.

We have some more images and a behind the scenes video on the work section of our website.

The international campaign spans outdoor, radio and digital channels.