WEEK: 02.11.18

Welcome to your Friday dose of WEEK - a roundup of what's dropped in the last seven days, brought to you by the Culture & Strategy team at LOVE.

Selfridges gets a skatepark

As streetwear continues to influence the fashion landscape, luxury retailers like Selfridges are having to adapt. Their new streetwear floor in London, dubbed the Designer Street Room, hosts designer heavyweights alongside emerging streetwear brands, reflecting a consumer that seeks to seamlessly move from Gucci into Stussy.


In true experiential style Selfridges has built a skate bowl as its centre piece, stating ‘skateboarding is used as a lens through which to view and celebrate the attitude of street culture and style’. Meanwhile, a bespoke photo booth - Land Rover Classic with Selfridges branding sits as a permanent fixture within the Designer Street Room.

SYNTH SUPERHEROES TRADING CARDS

Red Bull Music Academy is celebrating ‘synth hero’s’ with a collection of trading cards designed by Paul Paetzel.

‘This assemblage of the elite span seven decades of expertise and experimentation, comprising stoned stargazers, funk fantasists and accidental acid alchemists alike. Musicians that glide over their equipment with a feather-touch stand alongside those that hammer out dense sounds from theirs. Some stalk the forests, other travel the spaceways. Their variety speaks to the expanse of potential nestled between the wires.’

Superheroes

A new breed of shopping malls

Coal’s Drop, the hugely anticipated new shopping district has opened in King’s Cross with a host of independent retailers, restaurants and pop-ups on offer. The opening came with a set of eye-catching graphics and posters that have been drumming up hype for the opening.

Designer Thomas Heatherwick said, “In a time when you can stay in bed and buy anything you want, the most important thing in every project we work on is the human experience, to be with your fellow humans is more precious than ever.”

For this reason, the Coal Drops Yard and Lower Stable Street locations will also be important as venues for live events such as fashion shows and experiential stores with a big focus on pop-ups. With traditional shopping malls fighting to retain their relevance, new malls are staying relevant with adaptable and experience led offerings.

Bombay Sapphire Paint

The nations favourite gin brand has launched an edible blue paint which can be used both to colour glasses and also to release flavour in gin and tonics.

The paint has been developed in partnership with bartender and head of cocktail development at Duck & Waffle, Rich Woods and confectionery specialists Smith & Sinclair.

A statement from Bombay Sapphire says: “As the ice, gin and tonic blend together, a stripe of paint on the inside of the glass slowly infuses delicious flavour and a hint of colour into the drink”.

The paint is currently only available in five bars but there are plans to roll it out nationwide in 150 sites in the coming months.


WEEK is compiled by LOVE’s Culture & Strategy team. Want to say hello, ask questions or challenge their cultural knowledge? Get in touch on hello@lovecreative.com.