WEEK: 05.10.18

Welcome to your Friday dose of WEEK - a roundup of what's dropped in the last seven days, brought to you by the Culture & Strategy team at LOVE.

At Chanel, Nothing Beats the Beach

Whether its a waterfall, an iceberg or even a space rocket, you never quite know what to expect from a Chanel show.

This year, Karl Lagerfeld transported us to our favourite holiday spot, the beach, created within the iconic Grand Palais, Paris. Models walked barefoot down the beach as a gentle man-made tide washed over their feet.

They’ll be back at the end of the month with a full size cruise boat sailing down the Chaophraya River in Bangkok to launch their cruise collection.

Chanel

Bumble Skincare

KRISTEN KILPATRICK
KRISTEN KILPATRICK

Bumble, the hugely successful dating app has grand plans for the future and they don’t involve dating. Under their female empowerment positioning they’re set to launch a skincare line.

Bumble have been working with psychotherapists and dermatologists to ensure the products will ‘solve both skin and emotional issues’.

Bumble are injecting some personality into their naming, with a serum named ‘Break Up With Bad’, and the line’s facial oil for ‘Breakups and Breakouts.’

Bumble

Interactive Black Mirror

Black Mirror, the TV show that made us all freak out about the future of technology is going one step further, by introducing a seemingly ironic, interactive element. A ‘choose your own adventure’ style episode will feature in the new series in December, with a number of different possible endings for the viewer to choose from.

Could this be the ultimate in viewer interactivity, where viewers are given the ability to drive the narrative of the show?

Black Mirror

Balenciaga Set Design

Kendam
Kendam

Balenciaga, the provocateurs of the fashion circuit, have yet again wowed with their mesmerising set design for their S/S 2019 show in Paris.

Models walked through a kaleidoscopic tunnel, intended to replicate the inner workings of a computer. All surfaces were clad with digital screens displaying multicoloured digital art installations.

Kendam
Kendam
Kendam
Kendam

The images, illuminated on the tunnel’s walls and floor, cast a series of different scenes, ranging from a multicoloured periodic table to towering metal structures, exploring technology's impact on society.

"We wanted to create the idea of being inside somebody's digital mind," said Demna Gvasalia (Creative Director at Balenciaga and Vetements). "Through technology, we can transport people into another reality.”

Balenciaga

WEEK is compiled by LOVE’s Culture & Strategy team. Want to say hello, ask questions or challenge their cultural knowledge? Get in touch on hello@lovecreative.com.