WEEK: 12.10.18

Welcome to your Friday dose of WEEK - a roundup of what's dropped in the last seven days, brought to you by the Culture & Strategy team at LOVE.

The North Face Pinnacle Project

The North Face brought the Pinnacle Project to Manchester last weekend, in collaboration with JD Sports. Taking over a multi-storey car park for a one-off celebration, the car park was alive with music, sports, design and fashion. Here’s the breakdown:

1. Takeover the Q Carpark

2. Performances from Bugzy Malone, The Mouse Outfit and Nadia Rose - in collaboration with Boiler Room.

3. A giveaway of 66 Nupste jackets. (To win, beat the clock to the top of this rooftop climb.)

4. The North Face taping customisation.

5. Live art creations from Lei Mai.

6. Athlete demos.


Banksy Memes

Last week one of Banksy's most famous creations, Girl With Balloon, was up for auction. It was sold for £1M, at which point the painting was shredded by a device concealed in the frame.

The twittersphere went crazy in reaction, as brands took to social to react to Banksy’s latest stunt. Here’s some of our favourites:

The art provocateur has an incredible ability to hack culture in order to gain media coverage, and it seems his latest stunt has made his work all the more valuable, with the shredded remains set to auction for more than the original.


HYPEFEST - Culture & Community

Spread across several acres of Brooklyn’s Navy Yard, Hypefest could be described as a festival of brands and branding.

There were stages for DJs and hip-hop acts, but these were relatively peripheral; the main action was focused in two warehouses filled with stalls – known here as activations – where brands showed off their latest, exclusive collaborations, to the nearly 10,000 visitors who attended over two days.

Here are a handful of the most visually-grabbing activations:

In true hi-lo fashion, adidas created a laundry style pop-up studio.

Virgil Abloh x RIMOWA created a luggage carousel style exhibition named “See Through”, featuring the new OFF-WHITE x RIMOWA collection.

Marc Jacobs created a dental suite, showcasing it’s Hey Reilly capsule. The display incorporated an interactive display, allowing guests to customise their own face-mask.

And finally, Heron Preston’s concept booth.

Shinola Hotel

Shinola are opening a 130-room hotel in Detroit this December with a retail and F&B offering that will include:

A beerhall called ‘The Brakeman’ (named after one of Shinola’s most iconic watch styles), featuring midwest-centric craft beers on draft, ping-pong, foosball and shuffleboard.

On-trend juice makers, Drought, will have a residency alongside fashion retailers Madewell and Detroit natives, Good Neighbor.

Le Labo will also take home within the hotel, completing the retail offering.

This is all starting to feel like a caricature of a lifestyle hotel, but we’re sure Shinola will do a great job, and they’re not the first brand to move into the world of hospitality - with Brewdog, Muji and Leica all creating hotels in 2018.

WEEK is compiled by LOVE’s Culture & Strategy team. Want to say hello, ask questions or challenge their cultural knowledge? Get in touch on hello@lovecreative.com.