WEEK: 28.09.18

Welcome to your Friday dose of WEEK - a roundup of what's dropped in the last seven days, brought to you by the Culture & Strategy team at LOVE.

Cartier goes HiLo

This week, Cartier opened a pop-up convenience store in wealthy shopping district, Omotesando, Tokyo. In true HiLo fashion, Cartier took all the familiar touch-points of a convenience store and contrasted them with their signature gold interior accents and luxury food and beverage items, including a cup of noodles for £73 and a piece of mango cake for £70.

Despite the eye watering prices, the store was a massive success with Instagrammers queuing around the block for Cartier’s take on a modern luxury experience.

London gets Gooped

Goop, the controversial wellness platform run by Gwyneth Paltrow, has opened a pop up in London’s Notting Hill.

The pop-up stocks a carefully curated selection of products that have caused the multi million $ brand so many trials and tribulations in the past. These include pubic hair oil for £45, vaginal eggs (Goop was recently sued for claiming the eggs help to balance hormones) and water bottles complete with a giant internal crystal. Customers can also find a selection of clothing from designer friends such as Victoria Beckham and Stella McCartney.

Brands operating in every industry from beauty to sex are cashing in on consumers new found obsession with wellness.

Crisp Packet Wars

Angry consumers are posting old Walkers crisp packets back to Walkers in protest at their announcement not to make their packaging recyclable until 2025.

The Royal Mail have pleaded with campaigners to put they crips packets in an envelope as they’re clogging their sorting machines.

Despite this being a bit of fun (as well as making some entertaining headlines), it shows just how important plastic pollution is to people. Companies that don’t enforce change will no doubt face the continual barrage of bad press.


Love it or hate it - Burberry

It’s hard to miss the new Burberry monogram. Fans have got a real love-hate relationship with the change - check out other brands dividing opinion in this month’s SEEN.

If you’re a reader of High Snobiety, you may have noticed Burberry’s tessellated monogram taking over your web pages in the run up to Riccardo Tisci’s debut at London Fashion Week.

With a purposefully ‘glitchy’ application of design, the Burberry of today feels much less ‘Emma Watson in a heritage trench coat’, and much more ‘contemporary streetwear brand’. If you’re a fan of the former, you probably won’t like the new Regent Street flagship either.

Alongside the takeover, High Snobiety commissioned four digital artists to reimagine the Burberry Monogram, each bringing their own style to the mix.

WEEK is compiled by LOVE’s Culture & Strategy team. Want to say hello, ask questions or challenge their cultural knowledge? Get in touch on hello@lovecreative.com.