WEEK: 10.8.18

Welcome to your Friday dose of WEEK - a roundup of what's dropped in the last seven days, brought to you by the Culture & Strategy team at LOVE.

Airbnb lists an entire 35-room hotel

Airbnb is now bigger than the world’s top five hotel brands put together - their continued expansion is starting to diversify.

They have partnered with a hotel in Sydney, to rent out all 35 rooms for £8,000 - perfect for a wedding. Rather than compete with Airbnb, hospitality brands are looking to work with them in order to survive the ever-changing landscape.

Armpit Ads

Ad space is getting weird, in Japan The Wakino Ad Company is paying models $69 an hour to wear advertising nestled under their armpits on public transport.

Body advertising in Japan isn’t new, in 2013, a company sold ad space on the backs of women’s legs.

We’re really not sure about this whole movement, but we’re curious to see where it’s going next.

L’Occitane opens millennial flagship store

The new L’Occitane store has storytelling at its heart, with a customisation bar, a personal beauty concierge and a macaron café lounge by Pierre Hermé.

The store is packed full of botanical delights and a nature inspired colour palette. Experience is front and centre with fountains, complimentary hand and arm massages and a personalized ribbon station for gift wrapping.

Missguided’s collaborations with Love Island boosted sales by 40%

Fast-fashion retailer Missguided partnered with popular dating series Love Island to dress all contestants over the eight-week run of the show. Viewers were able to keep up to date with the outfits on Missguided's microsite, with each piece also available to buy via its app.

Exposure on Love Island boosted sales by 40% compared with the eight weeks prior. Some items worn by popular contestants saw an instant 500% sales increase.

WEEK is compiled by LOVE’s Culture & Strategy team. Want to say hello, ask questions or challenge their cultural knowledge? Get in touch on hello@lovecreative.com.