In today’s time precious, low attention span society, video content is increasingly becoming the go-to method for cutting through. 20-30 seconds is the optimum time to retain a viewer’s attention, but if it’s good, like the ones below, you can buy yourselves a few minutes with your audience.
Here’s some of our favourites from the last week.
How To Make a Hit Football Anthem Umbro x LOVE x Brett Domino
With the England Team destitute without their own world cup song LOVE, Umbro and comedian cum musician Brett Domino teamed up to produce the ultimate guide to writing a hit football anthem.
Domino guides fans through the key elements of creating a classic World Cup banger, before revealing the results; a two-minute (incredibly catchy) ode to dodgy football anthems, all done in Domino’s tongue in cheek style. The campaign will run across YouTube and Umbro’s social channels from June 7th - July 22nd.
Beats by Dre – World Cup Film
Continuing the brand’s ‘Made Defiant’ campaign, Beats by Dre’s short film titled ‘Defiant Mixtape, volume 1′, follows the story of young Russian prodigy Andre who is dealing with local bullies.
The films moves around the world visiting world cup heroes including Harry Kane, Mesut Özil, Benjamin Mendy and Neymar Jr, highlighting their own problems, to stress the notion of turning an obstacle into an opportunity.
Prada Nylon Farm
Used to illustrate their signature fabric; Nylon, Prada have created a sci-fi mini-series, based around a futuristic nylon farm, (with nylon sheep). The series’ tongue in cheek but hyper slick and ‘Prada aesthetic’ screams cool and demonstrates the best in creative storytelling.
Helmut Lang – Taxi’s
In true hi x lo fashion, Helmut Lang has released an Instagram series featuring taxi drivers from London, Tokyo, New York and Hong Kong.
The super-watchable shorts follow each colourful character around their city as they tell anecdotes about their simple, yet fascinating lives.
Time Magazine Drone Cover
TIME Magazine shared its latest cover this week, partnering with Intel, TIME flew 958 drones to create its iconic logo and red border. Intel’s drones are capable of being pre-programmed to create various shapes and designs – you may have seen this during the recent Winter Olympics.
WEEK is compiled by LOVE’s Culture & Strategy team. Want to say hello, ask questions or challenge their cultural knowledge then get in touch firstname.lastname@example.org