WEEK: 27.7.18

Welcome to your Friday dose of WEEK - a roundup of what's dropped in the last seven days, brought to you by the Culture & Strategy team at LOVE.

Tiffany & Co’s Refreshing New Covent Garden Store

LSN
LSN

Tiffany & Co’s new store in Covent garden waves goodbye to the somewhat stuffy, old world jewellery shop conventions – reimagining luxury retail for a new generation of consumers. Dubbed the ‘anti-luxury’ store, Tiffany & Co have gone for a younger, more playful direction with neon signs, vending machines and a relaxed, casual staff uniform.

Clear Coca Cola is Here and so are Ice Vending Machines to Dispense it

The playground myth that Coca-Cola is actually green and dyed a caramel colour was debunked years ago. However, in Japan a new drink, manufactured by Coca-Cola has deviated from their iconic caramel hue by removing colour completely. The drinks manufacturer has developed a clear, lemon flavoured Coca Cola that promises the flavor and fizz of the classic beverage without the calories or the tooth stain.

Muse by Clio
Muse by Clio

The new clear coke went down a storm on social media. Coca Cola even developed a transparent­ ice vending machine to dispense their new product at a Tokyo pop-up.

Is Casper’s New ‘Nap Bar’ the start of a napping revolution?


Casper
Casper

A lunchtime kip may be coming sooner than you think. Caspar, the direct-to-consumer ‘millennial’ mattress brand have launched an activation dubbed the ‘Dreamery’ – a series of sleep pods located in the Soho neighbourhood of Manhattan.

Busy city workers and jet lagged tourists can rent a pod at $25 per 45minutes – complete with pyjamas, luxury face washes and calming music.

“We’re very much trying to destigmatize sleep and napping, by creating a delightful experience where people look forward to coming and sleeping.” says Eleanor Morgan, SVP of experience at Casper.

As we become more aware of self-care and wellness, brands that enable people to become healthier, smarter and more in-tune with their wellbeing will thrive.

Uber introduces mini convenience stores into their cars

Cargo
Cargo

In the US, hungry Uber riders can now buy a pack of crisps in the back of their ride. The car sharing firm has partnered with Cargo, a company that installs compact convenience store offerings into the car.

Riders are able to quickly and easily pay through an app, with drivers receiving a percentage of the sale.

Our fast-paced lives are driving the need for smart convenience solutions, which we’re seeing in the form of micro-retail.


WEEK is compiled by LOVE’s Culture & Strategy team. Want to say hello, ask questions or challenge their cultural knowledge? Get in touch on hello@lovecreative.com.