Welcome to your Friday dose of WEEK - a roundup of what's dropped in the last seven days, brought to you by the Culture & Strategy team at LOVE.
Veuve Cliquot Paints the World
Veuve Cliquot is celebrating the 200th anniversary of its blended rosé champagne, with the campaign and packaging painting the world yellow and rosé.
Entitled Colorama, the collection pays homage to Veuve Clicquot’s winemakers, who blend each champagne with the same adroitness and skill as an artist blending colours on a palette.
The maison’s famed rosé will be presented in a layer cake box design, made up of paint can-inspired packaging. The Clicquot Gouache bottles, so named after the water-soluble paint favoured by abstract artist’s for its ability to opaquely cover a white canvas, will be covered in a squeezy paint-tube casings.
Luggage Stickers Go Luxury
Famed visual artist and climate campaigner Olafur Eliasson has created a range of suitcase stickers for LVMH owned luggage brand Rimowa.
As traditional codes of luxury continue to warp, creative devices like stickers that were once exclusively for children’s notebooks have become part of the luxury sphere.
The stickers are meant to plaster the surface of a suitcase, and each sticker features an image from nature – like rocks or moss crystals – together with words, like Power Station, Anthropocene, and Factfulness. “It’s a way of coding your bag, and showing what you think is important to you,” Eliasson says.
The stickers are however firmly in the luxury price bracket at a cool $340, thankfully all the money goes towards helping the Little Sun Foundation deliver solar energy to the most vulnerable communities around the world.
Christian Louboutin Pop-Up
Luxury shoe designer Christian Louboutin has created a festive pop up. The store is adorned entirely in an all red chocolate box-style interior, in London’s iconic luxury shopping destination, Royal Exchange. A Wes Anderson-inspired gift-wrapping station gives the space a boost of festive character.
Whatever your opinions on Brexit, the ‘Costupper’ pop-up stunt in Peckham has been catching the attention of the public. The store aimed to highlight alleged post-EU price rises in a Black Friday stunt.
Shelves have been stacked with parody items including “Green Giant Prices” sweetcorn and “I Can’t Believe the Price of this Butter”.
WEEK is compiled by LOVE’s Culture & Strategy team. Want to say hello, ask questions or challenge their cultural knowledge? Get in touch on firstname.lastname@example.org.