Welcome to your Friday dose of WEEK - a roundup of what's dropped in the last seven days, brought to you by the Culture & Strategy team at LOVE.
Visible Network Pop-Up
US mobile network, Visible, have created a made-you-look pop up in NYC. From the outside it appears to be a mobile phone repair shop, however, look closer and the products on display give away what’s hidden inside.
Marketing themselves as ‘tipping the mobile network industry upside down’, Visible have created an immersive, perspective-shifting experience, aimed at educating people about the brand, as well as providing photo bait for Instagram.
The experience has become somewhat of a cultural hotspot with everyone wanting a piece of the norm-core action, as well as rapper A$AP Ferg who appeared at the pop up, journeying through the horrors of mobile networks.
#Collection Wines by Gia Coppola
LA IT girl Gia Coppola has created her own range of wines through her father’s winery, Francis Ford Coppola Winery.
The collection is designed to reflect Gia’s creative personality, a new style of wine - one that’s light, unpretentious, and made for the ‘hashtag generation’.
Each bottle features a photo by Coppola, and comes with its own hashtag such as #overit (rosé), #thirsty (a red) and #selfish (a white).
In other words, it’s tailor-made for the Instagram generation.
Starbucks serves craft cocktails at new Roastery
Starbuck’s latest Roastery comes with a craft cocktail bar. The Arriviamo bar features a menu of specialist cocktails created by mixologist Julia Momose. Drinks include the Nocino Notte, made with cold brew coffee, barrel-aged gin and black truffle salt, and the Triomphe, which combines Darjeeling tea, gin, dry Riesling, passionfruit sparkling water and orange saffron bitters.
Starbuck’s Roastery reflects a growing trend for premium experience led destinations from food and drink chains. It could also provide clues as to the future of the coffee shop, could your local Starbucks become your local bar?
T-shirts to mark notable moments in the year
@Trauminc, the graphics agency behind the latest H&M Moschino collab, have released a T-Shirt line.
Led by a group of CGI influencers, the JPG collection takes the most popular autogenerated image titles of 2018 and puts them front and centre of the garments.
Designs include ‘happy-wife-happy-life’ from Kim Kardashian, alongside other notable moments in pop-culture, for example ’bella-hadid-arriving-at-the-harpers-bazaar-icons-2018-party-in-new-york-city.jpg.
Traum’s JPG collection pokes fun at our celebrity and social media obsessed world, bringing digital into the physical world.
Check out the collection and graphics here: https://athletics.trauminc.com/jpg-collection
WEEK is compiled by LOVE's Culture & Strategy team. Want to say hello, ask questions or challenge their cultural knowledge? Then get in touch at email@example.com.