Welcome to your Friday dose of WEEK: a round-up of what's dropped over the last seven days.
1. Tyler, The Creator x Jeni's Splendid Ice-cream
Tyler, The Creator is getting into the ice cream game by collaborating with Jeni’s Splendid for a signature flavour, “Snowflake”.
It’s two-coloured and, according to Tyler The Creator’s Instagram, features “cool peppermint on the ivory side, and warm spearmint on the green side, with buttery white chocolate melted throughout, white chocolate flakes for some crunch, and a little sea salt to bring the flavour and scent forward”.
Snowflake will be available online via Tyler, The Creator’s GOLF le FLEUR website as well as Jeni’s.
2. KFC launches bucket hat
As part of a regional rebrand to bring KFC Russia in line with other major markets, the brand has collaborated with St. Petersburg-based streetwear brand Mam Cupy to launch a bucket hat that, if you want, still doubles up as a chicken bucket.
In a statement about the launch, KFC Russia Marketing Director Daniel Rubinovski said, “The brand follows the aspirations for creativity and innovation set by founder, Colonel Sanders, and this time it brings to life our iconic chicken bucket in a fascinating and experimental way”.
3. Lady Gaga launches a cosmetics line
This week Lady Gaga announced the launch of her new beauty line, Haus Laboratories, which will be sold exclusively on Amazon.
This will be the first major beauty brand to sign an exclusive deal with the online retailer. With many luxury beauty and fashion brands having shunned Amazon due to its mass-market image and reputation as a place for deals and discounts, it’s quite a surprising move for the songstress.
In an interview with The Business of Fashion, Lady Gaga said Amazon would allow her to spread a message of self-acceptance and be herself, rather than conform to a corporate image: “If it’s not perfectly in line with what they do, they’ll be like ‘Can you just change half of the equation?’ And the answer is no. No deal. No message of self-acceptance, no deal. We’ve basically made a deal to change the world with beauty”.
4. Selfridge's re-imagines the future of fashion
Selfridges has reimagined a possible future for the fashion industry via its new AW19 campaign. The campaign, named ‘The New Order’ opts out of an in-store event, instead shifting its focus to a completely digital approach.
Selfridges have worked with a cast of digital creatives including the founder of Digi Gal - a 3D technology community for women, trans folk and non-binary people - as well as 3D artist Ines Alpha who was responsible for a number of beauty Snapchat filters.
The campaign feels very ‘of the moment’ when considering the rise in hyperreal 3D avatar influencers like Lil Miquela.
WEEK. has been compiled this week by our PR & Marketing Manager, Emily.
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