It's time for your Friday dose of WEEK. A look back at what's dropped over the last seven days.
Apple Iridescent Store
The iridescent trend has appeared everywhere from a Chinese mall to Louis Vuitton jackets. Now it’s Apple’s turn. They have just revealed the entrance to the newly renovated (but not finished) NYC flagship, a 32ft glass cube covered in an iridescent coating that fills the street with colour.
There’s still no word on when the rest of the flagship will be finished, but if this Instagram bait is anything to go by we’re pretty excited.
Starbuck’s Opens Express Retail Stores
Have you ever been in a Starbucks and thought it was particularly inconvenient? No? Me neither, but as always Starbucks are charging ahead with innovation and have opened ‘express’ stores in China that up the convenience factor.
In China, having food and drinks delivered to your home/work is much more prevalent than over here, everything from a sandwich to your coffee is delivered on a bike. So Starbucks’ new stores help streamline delivery and better cater for pick-up drivers.
Alongside this, Starbucks China has been using ghost kitchens to prepare orders and expand delivery services to its 1,000 stores in the country.
Adidas signs pro-gamer Ninja
The global e-sports audience is set to grow to 454-million worldwide by the end of 2019. It has become very much a part of the mainstream for the younger generation.
It’s a wonder an announcement like this hasn’t come sooner.
This WEEK Adidas have snapped up Ninja as a collaborating partner. Ninja is an American streamer, YouTuber, pro-gamer and the biggest name on Fortnite (a game that last year made $2.4bn despite being completely free).
Adidas revealed the announcement with a promo film that taps into the hard-working, DIY work ethic we’re seeing with Generation Z. The film is a further push to ‘normalise’ gaming and show that it’s just as much about hard work and perseverance as any other sport.
FILA Explore Pop-ups
Fila have a new collection, ‘explore’, that features a complete collection of footwear, apparel and accessories created for the modern explorer. The range is interpreted through four distinct environments — Canyon, Mountains, Woods, and Elements.
They have created a series of immersive global pop-ups that celebrate the four environments, as well as encouraging people to get out of their comfort zone and find their adventurous spirit.
With a build that blurred commerce and immersive installations, the pop-ups were attended by local influencers and panels, and discussions were held on the topic of exploring your adventurous side.
WEEK has been compiled this week by the Culture & Strategy Team at LOVE.
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