Welcome to your Friday dose of WEEK: a round-up of what's dropped over the last seven days.
"Obesity is a cause of cancer too"
It’s the campaign that’s had everyone talking this week. Cancer Research UK’s controversial obesity campaign has returned with ads resembling cigarette packs.
It wouldn’t be the first time these ads have come under fire, as the first iteration last year stirred the pot for linking obesity to cancer, with some people accusing Cancer Research of “fat-shaming”.
The campaign does a brilliant job of raising awareness of the fact excess weight is second only to smoking as a cause of cancer.
Brita’s #NoFilterNoFuture campaign
The latest social media campaign to steal headlines comes from water brand, Brita who’ve tapped into influencer culture by taking the typical photos you’d see laced across Instagram and given them a dose of environmental conscientiousness.
Working with 12 influencers, Brita photoshopped plastic waste into pristine beach images to reveal the scary truth of what our beaches will look like if we all, consumers and businesses alike, continue consuming plastic the way we do.
Using the hashtag #NoFilterNoFuture, the creative goes against the perfectly curated photos we're used to seeing and raises awareness of an important cause.
Larkfire Wild Water for whisky mixing
There’s a new water brand in town aimed at those who prefer a splash of water with their whisky.
Larkfire is naturally-sourced water from the Outer Hebrides, designed to tap into the growing trend around spirits premiumisation, as well as appealing to those seeking lower-calorie alternatives.
Co-founder James McIntosh spoke to Drinks Retailing News about the launch, commenting:
“Having spent a lot of time in Scotland and its islands, we saw time and time again how locals would drink wild water straight from the ground. If you think about how many times tap water has been recycled before it reaches a bar or restaurant and how much chlorine and fluoride are added, particularly in London, there’s no way it should be going anywhere near a good whisky”.
Nike celebrates the next generation of female footballers
Nike has created the “nation’s most inspirational girl’s bedroom”, with stickers and posters of leading female footballers plastering the walls of a gallery-turned-bedroomin East London.
The campaign focuses on the stories of four women from the English, French, German and Dutch football team - Amandine Henry, Sara Dabritz, Lieke Martens and Fran Kirby.
In a bid to connect today’s talent with the next generation of footballers, four short films have been curated featuring young girls talking about their own hopes and aspirations to become professional football players.
Nike created 94 designs for the space, which have been turned into free prints and stickers that anyone can take away with them.
More than one million have already been distributed via sports clubs, cinemas, and magazines.
WEEK. has been compiled this week by our PR & Marketing Manager, Emily.
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