WEEK: 01.02.19

Welcome to your Friday dose of WEEK - a roundup of what's dropped in the last seven days, brought to you by the Culture & Strategy team at LOVE.

Nike partner with Randy’s Donuts in LA

Nike launched a Super Bowl stunt in collaboration with Randy’s donuts, the iconic eatery, famed for having a giant donut on its roof.

The giant donut was turned into media space, cheering on the LA Rams.

Image Source: Instagram
Image Source: Instagram

The stunt from Nike not only identified a brilliant culture-first opportunity, it also avoided extortionate Super Bowl ad fees.

Anya Hindmarch - Weave Project

Following her hugely successful ‘Chubby Cloud’ activation, Anya Hindmarch is back for fashion Week with another immersive art installation. To launch her new ‘Neeson’ collection (lightweight woven tote and cross-body bag) she has collaborated with woven art project ‘The Tube’.

Image Source: Anya Hindmarch
Image Source: Anya Hindmarch

The art piece is constructed from woven mesh that creates an oscillating structure that visitors can climb through to experience the installation from unexpected and surreal angles.

Shutterstock recreates Fyre Festival marketing using only stock footage

To show off the power of their stock library and jump on the hype of failed music festival; Fyre, Shutterstock have recreated the now infamous promo video using only stock footage.

The festival has been one of the most talked about moments in culture for the past fortnight, following the release of documentaries on both Netflix and Hula. Shutterstock are one of many brands who have reacted with a culturally on-point response.

Coffee Cocktails

Image Source: Instagram
Image Source: Instagram

Coffee shops are continuing to change the game, with a wave of new flavour profiles and serves based on cocktail culture.

New York coffee shop, Felix Roasting Co., are approaching coffee with a mixologists eye, creating deconstructed espresso tonics and hickory smoked s'mores lattes.

Meanwhile Starbucks are offering a whisky barrel aged cold brew across their Reserve Stores.

Our tastes in coffee, and coffee culture, are becoming increasingly discerning - as of 2017 59% of coffee drunk in the US was considered ‘speciality’.

WEEK is compiled by LOVE's Culture & Strategy team. Want to say hello, ask questions or challenge their cultural knowledge? Then get in touch at hello@lovecreative.com.