WEEK. 24.05.19

Welcome to your Friday dose of WEEK: a round-up of what’s dropped over the last seven days.

Stormzy launches London Newsagents Pop-up

To celebrate his partnership with Relentless Energy Drinks, Stormzy has launched a pop-up called #Merky News: a replica newsagent where fans can purchase their limited-edition #Merky Relentless Origin cans before they hit shelves later this summer.

Image: Pause Magazine
Image: Pause Magazine
Image: Pause Magazine
Image: Pause Magazine
Image: Pause Magazine
Image: Pause Magazine

Stormzy opened up shop last Friday, greeting the first 50 guests personally as well as serving fans behind the counter himself.

Once inside, attendees became the first people in the UK to get their hands on #Merky Relentless Origin cans, as well as being gifted with #Merky News’ merch.

The cans will be launching in-store July 1st and there’s also talk of a #Merky experience later this year too.

Coca-Cola x Netflix nostalgia

Throwing it back to 1985 - the year Stranger Things 3 is set in and also the year Coca-Cola launched ‘New Coke’.

New Coke was supposed to be a saving grace for Coca-Cola as a sweeter version of the original recipe, designed for “modern tastes”. Instead, it had the opposite effect, with consumers furious about the shake-up, resulting in the original returning to shelves just 79 days later.

Fast forward to 2019, and a limited supply of the vintage New Coke is now available as part of a partnership between Coca-Cola and Netflix to promote the upcoming return of Stranger Things 3. New Coke will also steal scenes in several episodes too.

Fenty Fashion is here

It’s been one of the best-kept secrets in the fashion world, and now we’ve (FINALLY) been given a look into Rihanna’s first Fenty Fashion collection as it debuted in Paris on Wednesday.

Having dominated the beauty market with her make-up line, Fenty Beauty, it’s another logical step for Rihanna to step into the fashion market in partnership with LVMH.

Dubbed ‘Weapon’, her debut collection manages a tricky balance between functional and chic with hyper-female silhouettes shaped for RiRi herself.

“How I dress is about what I feel like at that moment. How comfortable I want to be, how conservative or sexy. I feel like women are multifaceted in that way, and Fenty celebrates that,” - Rihanna commented in an interview with Pursuits in Paris.

Dazed launches immersive wellness microsite

This week, Dazed has launched an immersive wellness microsite - Dazed Beauty - designed to question, democratise and simplify the world of wellness.

With wellness feeling increasingly exclusive, the site specifically aims to debunk topics around ASMR, colour therapy, CBD, sexual wellness and sleep meditation.

The immersive space will give users access to a week’s worth of online classes, thought pieces, quizzes, and podcasts. You can also drop into digital meditation sessions via Instagram Live.

WEEK. has been compiled by our PR & Marketing Manager, Emily.

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